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Education You Do Not Need A Speech Writer To Write Your Speech
Tuesday, July 24, 2012
Speech writing would not rank as number one in the careers available to graduates. In fact it is probably not even mentioned during career guidance talks. Yet the value of a good speech cannot be underestimated. Depending on what is said a speech can change mindsets and influence the future of nations. Political speech writing, of course, is the preserve of a few talented individuals who write for those who influence political affairs. Large companies too may employ a speech writer to sell their message by writing inspiring speeches for their executives. Government bodies too may call on their services. The rest of us may only need the occasional speech and can often manage quite well without the help of the professional. That is, of course, if we take a professional approach to writing the speech whatever it may be. So you should do what the professionals do and start by capturing the attention of your audience. You can do this by asking a question, giving a short quote or saying something that does not seem to have any bearing on the occasion. The father of the bride who starts off by saying "Twenty two years ago I was in a submarine in the Atlantic" will intrigue the audience. He can then go on to say that it was then that he got news that his daughter was born. The main content of the speech should be informative and entertaining. That is not to say that the writer has to be a comedian. Telling jokes is something usually best left to the professionals.I t is to say, though that a speech heavy in statistics or terribly serious will often lose the attention of the audience. Even if the subject is serious the speech should at least contain some human interest. In other words you should involve your audience. So Instead of saying "Ten thousand people are killed on the roads every year you should say, "Every one here has driven past a car crash scene. For those involved, though, there is no driving past". If the subject matter is less serious you can tell a story with which the audience will empathise. So if you are the best man at a wedding your speech can refer to the fact that the groom had two left feet both on the dance floor and on the football field. A good speech should end on a memorable note. It should sum up the subject matter of the speech in a way that people will not forget. If it is a social occasion your toast should be one that will resonate with the person or people in question. A good speech writer touches hearts as well as minds and your speech should too. If you are too busy or unable to write your own consult an expert. Your audience would not know and you will get all the kudos for saying just the right thing.
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