Education How To Keep Visitors On Your Website

You've got your website - it looks amazing and you're ready to go. But have you read the content? Have you analysed your site from a customer's point of view? It's the content and not the look that will keep visitors on your website - and visitors turn into customers. No amount of style will make up for substance on the net anymore. People want clear, clean, quality information that helps them quickly and easily. They also need to be able to trust you and know that you deliver a reliable, quality service or product. And you have 5-10 seconds to do it! Visitors land on your site and they will give you about 8 seconds then they'll decide to leave or stay. So your written content has to be the best you can possibly make it. Here are some tips to help you improve your website content so that your visitors stay around and decide to do business with you. o Don't write a word of content before you know who you're writing for. And remember you are not writing for you. Too many websites still go on about 'We do this and we do that...' Your website visitor is not interested in you - only in what you can do for them. o Study your customer group - What age are they? More males or females? What education level? What type of job do they do? Why do they need your service? Where do they live or work? o Each of the above affects the way you write. If you know the average education level of your website visitor you'll know what level to pitch your writing at so they relate to it. o Why do people visit your website? Do they want information? Prices? Products? Examples of your work? Reviews? What exactly are they looking for? What is the purpose of your site? That must be clear to your visitor on the home page. If it's not, they'll leave. o What questions are your visitors likely to have? Come up with their likely questions then answer them on your site. o What problems do your visitors have? Tell them on your website how you can solve these problems in the best way possible. o Be crystal clear about what you want your website visitor to do. Sign up for your newsletter so that you can build a relationship? Download a free report? Buy immediately? Read information and bookmark your site as a resource? Contact you? o Know what you want your website visitor to do and tell them how to do it and make it easy for them. How many times have you been on a site and left because you couldn't contact the people easily or couldn't find out how to buy the product? These things aren't difficult to do but they're easy to overlook or forget in the rush to have a live website that looks fantastic. Only websites that are visitor-friendly and informative will succeed. The reality is, on the internet, style over substance just doesn't work. Your website visitor wants well-written, clear information on an easy-to-use site that makes them feel welcome and cared about. purchase term paper