Education Mass Communication and Journalism - A Career Layout
Wednesday, August 15, 2012
Diversification in different areas of mass communication is witnessing a steep rise and is expected to thrive further, on account of growing professionalism and advancement in this sector. Anyone who is creative, dynamic, and enterprising and has flair to project his ideas, thoughts, observation through different mediums of communication can accommodate himself comfortably in this industry. Mass communication and journalism disciplines cover the vast areas of communicative network to build up strong report with people irrespective of culture, religion, gender and caste. Mass means huge and extensive volume of a matter. It also hints at population as well. The main objective of mass communication is to integrate people coming out from different walks of life. It is a powerful communicative machinery to send messages to unknown parts of the world. This network is required to ensure the establishment of a long-lasting and powerful social institute which must play a significant role to bring people under a single umbrella resulting into better communication. Mass communication and journalism are interrelated. In general, print media, electronic media and internet are some of reliable vehicles to provide information to different sections of the society with the sole purpose of increasing awareness. People get information from these media centres for updating their knowledge banks. It is a type of public communication system. It is a sort of information based system or an effective network to facilitate people to share their views, opinions and their own innovative thoughts. The networking system is really user-friendly to common people and helps to reconnect the world in more scientific way. The purpose of the course should be to have a strong resolution to reinforce national and international integration to make the world more habitable and environment friendly. There are various research areas of mass and journalism such as public relation, electronic media, television, radio, movie industry, management, advertising, printing, and marketing. Journalism is concerned with collection and dissemination of news through the print media as well as the electronic media. This involves various areas of works like reporting, writing, editing, photographing, broadcasting or cable casting news items. It is classified into two on the basis of media that is Print and Electronic (Audio/Visual). Print includes newspapers, magazines and journals. In print category one can work as editors, reporters, columnists, correspondents etc. Electronic includes working for Radio, Television and the Web. In the web, skilled people are required to maintain sites by web newspapers (which cater only to the web and do not have print editions) and popular newspapers and magazines that have their own web editions. In electronic, one can be a reporter, writer, editor, researcher, correspondent and anchor. Mass communication is a vast field covering many areas under it. Some of these are discussed under the following headings. PRINT JOURNALISM: In short, is collecting and editing of news for presentation through media and print has been one of the oldest forms. Newspapers and magazines, big or small have always been major source of news and information throughout the world and millions of readers go through them daily. Over the years, print has witnessed major transformation; the simple reporting of yesteryears has taken a shape of highly specialized and professional field owing to competition and other factors. ELECTRONIC JOURNALISM: Introduction of electronic communication especially through broadcasting has affected the lifestyles and thoughts of masses. Communication mediums like television, radio, audio, video etc. has made possible news, entertainment, information, education related subjects reach the very far and wide places. In different colleges and educational centres, journalism course is tailored to train students to help completing their diploma courses in mass communication and journalism. The disciplines mainly put focus on the manipulation of public opinions via studies and different types of comparison research. These courses cover the various pockets of research like television, radio, printing industry, and advertising and to some extent internet. They also include public relations and marketing. Mass communication course also take care of movies and human resources. There are a number of well- recognized schools, colleges and universities providing courses on communication and you can select any authentic and popular school for the successful completion of journalism course. You should choose the best school in any part of the world where you intend to study. It must be accredited by some renowned bodies like A.C.E.J.M.C. Good institutes always provide huge facilities for hands-on demo, research lab, online communication, different types of seminars, library and a team of excellent scholars and finally compact training courses. The future prospects of communication courses are appreciable. Due to the modification of communication system in the full glare of sophisticated science, people are getting lucrative job offers from IT sectors, media, movie industry and print media. This change has called for young and talented professionals who are set out to carve a niche for themselves in the industry. However, only being outgoing and enthusiastic does not solve the purpose here. With the cut throat competition and in-your-face type of rat race to present something different, one needs to be driven by passion at all times. Whether it is an advertising field that appeals to you or be it public relation stream, what works today is 'survival of the fittest'. Since there is no dearth of talent and professionals can be seen lining up to be recruited by the big names of the industry, it takes some extra amount of effort to stand out in a pool of people. A good college can play a very important role in getting extraordinary exposure in the industry. You can also enroll yourself for an advertising course at a reputed college that boasts of experienced faculty members. These advertising courses help you get insight knowledge of how things work in the advertising industry. Likewise, a media and journalism course at a good college might also help you get hold of the skill required to carve a niche in media and journalism industry. For a more comprehensive study you can opt for a course of mass communication. The term mass communication is very broad which includes several disciplines including radio, television, photography, printing, journalism, film production and even advertising and marketing. This course helps understand various wings which are used to diffuse information in large quantities. Any one of these wings can be chosen to make a career in. These courses do not just stress upon the theoretical knowledge but are also practical oriented where on-ground training is given as much importance as the class room study. The whole idea is to become skilled and well trained to undertake various tasks on ground zero.
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